Founded in 1902, Scheels is one of the largest sporting good stores in America to discover your passion with a superior quality of customer service and philanthropic support.
Shimano Corp. develops industry-leading rods and reels through they're Shimano North American label, as well as their sister companies, G Loomis Rods and Power Pro Braided Fishing Lines. 
G. Loomis builds the world's best fishing rods, and they build them by hand, right here in the USA. Loomis rods are strong, responsive and consistent. They feel great in your hand. Durability is designed into every G. Loomis fishing rod. Their proprietary resins and composites insure that each rod can handle the stress of a big fish.
For over 60 years, Hercules Tires has been quietly redefining value in the replacement tire industry. They do so by continually giving customers the performance they demand, the choices they desire and the affordability they deserve. The result is a better, smarter, more convenient tire buying experience for today’s car, light truck and SUV drivers.
We have a singular passion - maximizing your time on the water. Our boxes make you more efficient, protect your investment and maximize your storage space.
Z-Man Fishing Products leads the industry with innovative tackle, including their durable ElaZtech® soft plastics known for unmatched flexibility and lifelike action. Trusted by anglers worldwide, Z-Man delivers high-performance gear for all fishing conditions, combining quality and creativity to help anglers succeed on the water.
Black Sheep Custom Tackle is set to make its debut in 2025, bringing a fresh and bold approach to the world of fishing gear. Known for innovative, high-quality tackle designed for serious anglers, the company is driven by a passion for performance and precision. Whether you're targeting trophy bass or fine-tuning your technique, Black Sheep Custom Tackle promises cutting-edge products that stand out from the crowd, helping anglers push their limits on the water.
Simms Fishing Products is the leading manufacturer in bass and fly fishing gear.  Simms prides themselves on offering quality, American-made fishing apparel, footwear and accessories for anglers.
Thor Lithium is a family-owned company with over 30 years of experience in the battery industry, founded by a battery expert and a seasoned angler who share a passion for quality and the outdoors. Specializing in advanced lithium iron phosphate (LiFePO4) batteries, Thor Lithium offers durable, feature-rich power solutions with Bluetooth monitoring, built-in heating for cold weather, and a 10-year hassle-free warranty. Trusted by boaters, RV enthusiasts, and off-grid adventurers alike, Thor Lithium delivers dependable energy designed to keep you powered wherever the journey takes you.​
With over 100 years of engineering experience and expertise, Leupold stands out as an industry leader in the design, development, and production of precision optics and accessories. As one of the few suppliers to the U.S. Military, Leupold optics undergo some of the most rigorous testing available to any optics manufacturer. Leupold optics, including rifle scopes, binoculars, rangefinders and scope mounts, are known for unparalleled durability and accuracy.
The Original Underwater Viewing System, Aqua-Vu is manufactured by Outdoors Insight, Inc., and has led the underwater camera category in design, innovation and quality since 1997. The Central Minnesota based company builds many popular outdoors products, including Aqua-Vu Underwater Viewing Systems and the iBall Trailer Hitch Camera.
MinnKota is where innovation meets reliability to power your on-water adventures. As a leader in marine technology, MinnKota specializes in trolling motors, shallow water anchors, and advanced battery chargers designed to enhance every fishing trip. Whether you're chasing the next big catch or enjoying a day on the water, MinnKota's cutting-edge products deliver unmatched performance and durability. Explore our website to find the tools you need to make your time on the water unforgettable.
Warner's Dock is the premier Phoenix Boats and Evinrude Outboards dealer.  Family owned and operated since 1947, they pride themselves on having the friendliest and most knowledgeable staff in the Twin Cities and St. Croix Valley. From new boats to re-powering your existing boat or finding the right accessory, their goal is to help customers find the perfect fit.
Our goal is to make every boat that goes out our door the best fishing platform it can be, in both design and construction, for our customers. We love to fish as much as anyone and we believe it shows in every boat we build.
Yamaha Outboards provides industry-leading innovation, outstanding performance, incredible power, unequalled customer satisfaction and legendary reliability.
From Freshwater to Saltwater, anglers depend on PowerPro to provide a fish-catching edge over standard Monofilament or even other Super Braids. The use of the exclusive Enhanced Body Technology provides a rounder, smoother, slicker and structurally superior ultra-strong braided line enhancing pitchin' and flipping, jigging, casting, trolling and big game fishing. 
Owner Hooks develops the most cutting edge hooks for all fishing applications. 
Logical mounting solutions for todays marine electronics!
Gemini Jerseys is the leader in custom, dye sublimated tournament jerseys & apparel.  We take pride in being the industry leader in quality, service and design!